As an industry veteran, with over 25 years of experience building healthcare businesses, Steve Palma knows what it takes to successfully scale a business. As President of Sola Health, Steve is committed to freeing employers and employees from unaffordable healthcare with refreshing and rewarding health plans at a lower cost.

Steve has dedicated his professional career to developing and leading innovative industry solutions. As President of Goodroot’s Medical Cost Solutions, Steve has overseen the launch, advisement and scale of Goodroot-affiliated healthcare businesses that lower patient costs and remove financial waste from the healthcare system. To date, Goodroot has removed over $1 Billion in wasted healthcare spend from the industry. Steve is looking forward to lowering the cost of care even further with Sola.

Steve spent the first ten years of his career learning and taking on increasing levels of responsibility at Oxford Health Plans—specializing in claims adjudication and accuracy, and later tackling payment integrity in emerging high-cost trend areas, including specialty pharmacy. After learning the ins and outs of complex payment integrity within the payer space, Steve co-founded WayMark Associates, a forward-thinking claim overpayment identification and recovery firm that worked on behalf of health plans. Steve has also held operational, customer success and sales executive management roles within Emblem Health, Cotiviti, and Clarity Software Solutions.

When asked about why he joined Goodroot and its community of companies, Steve said, “When I was presented the opportunity to build out medical cost solutions that help address the growing problem of consumer medical debt in this country, now the leading cause of bankruptcy, I jumped at the chance. I envision a healthcare system where cost is considered as part of a patient’s well-being and care.”