As Chief Financial Officer of Goodroot, Jim Harper knows firsthand that healthcare costs are one of the biggest financial pressures businesses face—second to employee salaries. With margins tightening and costs rising, he has made it his mission to help businesses and other CFOs take control of healthcare spending, turning it from an unpredictable liability into a strategic advantage.
A lifelong entrepreneur, Jim understands both the vision and the challenges of building and scaling a business. Coming from a family of entrepreneurs, he has seen the risks, hard work and financial hurdles that come with launching a company. That perspective drives his work at Goodroot, where he has helped over 10 businesses scale—each focused on lowering the cost of healthcare by making it more affordable, accessible and seamless. From pharmacy cost reduction to navigation and benefits optimization, these companies are reshaping the way employers and consumers navigate the system. Through his leadership, Jim has helped organizations unlock millions in savings while improving access to high-quality care.
Jim understands the financial complexities business leaders juggle daily. He works closely with entrepreneurs at Goodroot to ensure they have the right financial strategies in place to grow and succeed. From managing investment resources, cash flow, and mitigating risk to optimizing profitability and ensuring compliance, he and his team handle the financial mechanics so business leaders can stay focused on innovation and expansion.
Jim’s expertise bridges financial strategy with healthcare innovation, helping businesses not only reduce costs but also maximize the value of their healthcare investments. His insights empower leaders to turn healthcare spending into a strategic asset—improving employee well-being, increasing retention, and driving long-term financial sustainability.
