Innovate Further
And Faster
We empower healthcare entrepreneurs to free and amplify their big ideas. No boundaries, no bureaucracy. Total support.
Bringing Bold Ideas To Life
We invest in early-stage companies and entrepreneurs with world-changing healthcare ideas. When you become part of the Goodroot community, we make your vision come to life, fast. Gain access to the support and resources you need to free and amplify your big ideas.
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Launching a Financial Assistance Program
Our platform simplifies the financial assistance application process, empowering hospitals to drive growth and deliver patient satisfaction.
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Launching into CareCost Navigation with Goodroot
We sat down with Emry Health president, Derek Fitteron to talk about how Goodroot helped support the company provide employees with expert guidance.
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Growth & Innovation in Payment Integrity
Penstock’s is about leaving behind bureaucracy that hinders growth and brining together top minds to lower healthcare costs.
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Finding Meaning & Making an Impact
When people choose to dedicate their careers to healthcare, they hope to make a real impact. But sometimes, they don’t have the right support—or resources—to ignite meaningful change. Hear how our CEO, Michael Waterbury, has created an environment where passionate healthcare innovators can truly make a difference.
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Amplifying Ideas and People
We are a community of people with uncommon insight, ambition and grit, committed to spending our professional lives improving other people’s lives.
Build With Us
We have created a system where businesses can do well while doing good at the same time. We’re redefining the standard of what businesses can achieve when we align growth with social impact. Let’s create a better world through business, together.
Design The Systems Of Tomorrow While Building A Successful Business Today
Command Of Industry
We harness the power of our technology and the knowledge of our people to break down systemic barriers that have long hindered access to quality healthcare in America.
Financial Support
No need to spend time fundraising or pitching investors. Our affiliates get financial support to grow and scale businesses laser focused fixing healthcare.
Speed-To-Market
We have a proven track record of transforming ideas into profitable companies within 18 months by fast-tracking innovation and execution.
Power Of Community
No one goes it alone. We leverage our internal networks and relationships, as well as cutting-edge technology, data, and talent to ensure our affiliates succeed.
Amplified Services
When you build with us, you gain access to a world-class amplified services team at the top of their game in legal, finance, technology, marketing, product, and design. we’ll help you build a successful business free from common start-up obstacles.
Our Approach
Recruit visionary leaders, innovators and experts from every walk of the healthcare industry who align with our mission
Support them with capital and world-class technology, finance, sales, product, engineering, brand, and marketing teams to innovate further and faster
Bring to market transformative tech and solutions that add value for our clients and lower the cost of healthcare.
Goodroot’s Amplified Services Success Story
“I can confidently say that ClearFile would not be possible without the support of Goodroot’s Amplified Services. With the assistance of our sales and marketing team, we now have a queue of customers who are at the edge of their seats waiting for our SaaS solution to go live!” 
Goodroot’s Amplified Services Success Story
“Not only do we have access to amplified services, but we also have a talented team of executives with similar passions, an entrepreneurial spirit, and who are always there to advise any time they are needed.” 
Goodroot’s Amplified Services Success Story
“Goodroot has given me the support and resources I need to build better and faster. Marketing has brought new life to my brand and opened so many doors and opportunities. And simply having health insurance to offer new talent has been meaningful as we want to bring in the kind of people an early-stage company doesn't have the ability to attract.” 
We Believe Entrepreneurs will change healthcare
How will you do it? Submit your idea to get started today.
Innovation Highlights
Goodroot Named to Hartford Business Journal’s 2023 Tech Companies to Watch
We believe the future of healthcare access and affordability will be driven by a combination of technology and expertise. That’s why our community companies leverage proprietary technology developed by industry leaders. …
Break up with the status quo
We’re igniting real change. From building and accelerating revolutionary healthcare businesses to delivering transformative tech and services to our clients, we’re raising the bar of what healthcare can be.
Ready to join us?
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